Sales Consultant

Primary Responsibilities

Ø Brand Related Communication

o  Communicate all brand related stories to customers as and where need arises

o  Engage prospects in discussion and activities on Royal Enfield bikes

Ø Vehicle Sales

o  Receive all web enquiries coming in DMS and calls for enquiries to dealership. Call and understand the requirements of each enquiry. Accordingly provide information, invite to store [set appointments], book a test ride [in store/ at home, office].

o  Make sure that the customer receives a warm welcome at the showroom, is made comfortable and is offered appropriate refreshments

o  Conduct need analysis with the customer, vehicle demonstration and test drives to create a unique product experience, making customers feel the need to buy RE

o  Update customer details on the DMS on real time basis - Ensure data capture as per RECODE

o  Facilitating test rides in store and at home/office

o  Check for finance requirements, cross selling opportunities for apparel and accessories

o  Ensure achievement of monthly sales targets

Ø Customer Satisfaction

o  Own the customer satisfaction scores for the sales process

o  Coordinate effectively with relevant teams and stake holders to ensure smooth execution of required processes such as Test Drives, Billing and payments, etc.

Ø Post Booking Process

o  Confirm vehicle receipt in the system post PDI from PDI executive

o  Carry out vehicle allocation as per norms, follow up with customer for confirmation of allocation, check with customer appropriate date for invoicing

o  Prepare customer invoice, coordinate with customer, 3rd party finance executive for payment

o  Finalize delivery date with delivery manager and customer

o  Confirm with customer insurance requirements and process insurance

o  Ensure implementation of appropriate measures to meet the Financier penetration targets and maximize benefits from finance sales

o  Explain the documents and procedure required for loan approval to the customer with estimated loan approval lead time

o  Log in the vehicle finance cases with the required documents

o  Track the status of vehicle finance and update the same to the customer

o  Receive confirmation of full payment (or DO) from the vehicle financer / customer

Ø Delivery

o  Plan delivery schedule based on bookings and stock availability

o  Liaison with the RE logistics team to ensure stock availability before delivery

o  Finalize the date and time for delivery and coordinate with customer

o  Mobilize the RTO/Insurance and Finance team on receiving booking

o  Follow up with customer for all transaction related documentation

o  Follow up of vehicle status with customer and inform in case of any delay

Ø Accessories Sales

o  Understand or facilitate prospects' present needs, wants & desires and, basis prospect's response, suggest / pitch the right product

o  Ensure achievement of monthly Accessories target

Recruitment profile

Ø Educational Qualifications: Graduate/ 2-year diploma

Ø Industry: Auto 2 / 4-wheeler, Consumer Goods / Insurance / Banking / Retail

Ø Minimum experience: Fresher

Ø Profile: Passionate about bikes / RE. Aptitude for sales and ensuring customer experience

Ø Passions/ Interests: Interested in Riding, travelling and exploring

Ø Competencies:

o  Customer Relationship Management

o  Selling Skills and Market Knowledge

o  Product Knowledge / Brand Insights

KPIs:

Ø Customer

o  Top 2% In Moment Survey Feedback Rating – TR & Del separately

Ø Business

o  Enquiry-TR Conversion (Web/Tele) %

o  Retail Target vs Achievement

o  Salience of new models booking (for SC tasked with sale of new models)

o  MCA sale / bike (value)

Ø Enabler / Operational

o  LMS Adoption