Sales Officer

Sales Officer – Job Description

Role Summary

The Sales Officer is responsible for driving sales and distribution of Cocoguru products in the assigned territory. The role involves managing retail outlets and distributors, executing sales plans, ensuring product availability and visibility, and achieving assigned monthly targets through consistent field work.

Key Responsibilities

Retail (Secondary Sales)

• Visit assigned retail outlets daily as per beat plan
• Ensure product availability, freshness, and proper shelf placement
• Collect secondary orders from retailers
• Monitor competitor products, pricing, and schemes
• Address retailer issues related to supply, pricing, and visibility
• Submit daily sales and market feedback reports

Distributor (Primary Sales)

• Physically verify stock at distributor godown
• Plan and place primary orders based on secondary sales and stock levels
• Ensure FIFO is followed at distributor level
• Follow up on distributor payments as per agreed terms
• Coordinate with distributors to ensure timely supply to retailers

Eligibility & Requirements

• Graduation completed
• Experience: 2–5 years in FMCG field sales preferred
• Location: As per assigned territory (local candidate preferred)
• Language: Local language proficiency (Kannada / Tulu / as applicable)
• Own two-wheeler – mandatory
• Android smartphone – mandatory
• Willingness to do full-day field work

Compensation & Benefits

• Fixed Salary: As per company CTC structure
• Sales Incentive: ₹4,000 per month on achievement of monthly target
• Travel Allowance: ₹3 per km
• Daily Allowance: 75 per day
• Statutory Benefits: ESI, PF, Gratuity (as applicable)