Sales Officer

 Job SummaryAchieve sales targets, manage distributors and retailers, and ensure strong brand visibility in the assigned territory

Key ResponsibilitiesSales & Revenue Generation

• Achieve monthly, quarterly, and annual sales targets.
• Increase sales volume by developing relationships with retailers, distributors, and wholesalers.
• Identify new business opportunities to expand market share.

Market & Retailer Management

• Regularly visit retail outlets to ensure product availability and visibility.
• Collect and analyze market feedback, competitor activities, and customer preferences.
• Address and resolve retailer concerns regarding pricing, supply, and product promotions.

Distributor & Channel Management

• Manage and develop relationships with distributors and stockists.
• Ensure proper inventory management and timely replenishment of stock.
• Monitor distributor performance and ensure adherence to company policies.

Promotions & Merchandising

• Execute trade promotions, in-store branding, and visibility campaigns.
• Work with marketing teams to drive promotional activities and product launches.

Reporting & Analysis

• Maintain and submit daily/weekly/monthly sales reports.
• Analyze sales data to identify trends and areas for improvement.
• Provide insights on competitor strategies and pricing.
• Task DescriptionSecondary SalesVisit 50 to 60 retail outlets per day in the given beat as per PJP
• Cover newly opened oultets along the way
• Check stock levels at each outlet
• Check validity and freshness. Arrange them in order.
• Collect orders for each outlet and update it in the sales force automation app
• Share the orders with the distributor at the end of the day
• Ensure supply to outlets as per the order taken
• Report the market situation in summary to the senior at the end of the day
• Primary SalesCheck physical stock at distributor godown, collect stock levels
• Maintain stocks in first-in first-out manner
• Collect payments from distirbutors as per the agreed terms
• Make primary order from distributor based on the desired stock level
• QualificationsEducation - Graduation Degree
• Experience – 3+ years in FMCG industry
• Gender – Male
• Age – 25 to 45 years
• Location – Localite to the given territory
• Language – Local language proficiency (Kannada, Tulu)
• Traveling – Own two-wheeler for daily travel
• Phone – Smart phone with Android OS
• Working ConditionsField work i.e. personal visit to retailers and distributors in own 2 wheeler
• Document the work done in the sales force automation app
• 9 hours of field work from 1st outlet to last outlet for the day
• 8 hours incase the beat is at an outside location
• Working from Monday to Saturday, Sunday holiday
• Report to Area Sales Manager

Knowledge (What they should

• know)FMCG Industry &
• Market Trends
• - Understanding of the FMCG sector, including consumer behavior, market trends, and competitive landscape.
• Sales &
• Distribution Network
• - Knowledge of general trade (GT) and modern trade (MT), and e-commerce sales channels.
• Product Knowledge
• - In-depth knowledge of the company’s products, benefits, and differentiators.
• Retail & Trade
• Marketing -
• Understanding promotional strategies, merchandising, and branding at retail points.
• Sales Analytics
• - Ability to interpret sales data, analyze trends, and derive actionable insights.
• Geographical Insights
• - Awareness of the assigned territory’s consumer preferences, demographics, and competitor activities.

Skills (What they should be

• able to do)Sales & Negotiation - Strong ability to pitch products, close deals, and negotiate pricing and margins.
• Communication & Persuasion - Clear and effective communication with distributors, retailers, and internal teams.
• Relationship Management - Building and maintaining long-term partnerships with retailers and distributors.
• Problem-Solving - Quickly addressing customer complaints, stock issues, and market challenges.
• Time & Territory Management - Efficiently covering the assigned region, planning store visits, and optimizing routes.
• Reporting & Data Analysis - Using MS Excel and CRM tools to track sales performance, forecast demand, and report findings.
• Teamwork & Collaboration - Working with internal teams (marketing, logistics, finance) for smooth execution.

Attitude (How they should

• approach the job)Proactive & Target-Driven - Passion for achieving and exceeding sales targets.
• Customer-Centric Mindset - Focused on customer satisfaction and service excellence.
• Resilience & Adaptability - Ability to handle rejections, tough market conditions, and changing strategies.
• Integrity & Professionalism - Honest and ethical approach in sales dealings.
• Self-Motivated & Energetic - Ability to work independently with a go-getter attitude.
• Competitive Spirit - Willingness to outperform competitors and continuously improve.
• CompensationFixed Salary defined in terms of CTC
• Incentives - ` 3,000 per month on achieving 100% of the monthly target, proportionally above 90% of the target
• Traveling expenses at ` 3 per km
• Daily Allowance of ` 75 per day
• ESI, PF as applicable
• Paid Leaves

Introduction to CocoguruCocoguru are manufacturers of pure coconut oil from Puttur. Varieties of coconut oil like Roasted and Cold Pressed are made. They are suitable for cooking and available in consumer packs like pouch, bottles and cans. Oil fried snacks like Banana Chips, Murukku, Nippattu etc are made from coconut oil and sold in pouches. Manufactured at a modernised unit at Kallarpe, Puttur distributed in general stores and super markets at coastal and malnad districts of Karnataka and Bengaluru city. Products are also sold in major ecommerce portals like Amazon, Flipkart and Jiomart all over India.