Senior Category Consultant

Location: EasyBuild Experience Center (Meerut).

Company: Tophawks (Deployed at EasyBuild – Kanodia Group).

Experience: 3–6 Years.

Domain: Construction / Interior / Building Materials.

Role Objective

To act as a technical bridge between customer vision and real-world execution, delivering:

• Accurate product recommendations 
• High-confidence buying decisions 
• Precise BOQs 
• Seamless conversion from consultation → order

Key Responsibilities (Detailed)

1. Consultative Selling (Core Function)

• Guide customers across 12 construction categories: 
• Structure → Finishing 
• Understand: 
• Project stage (planning / construction / finishing) 
• Budget constraints 
• Design preferences 
• Recommend: 
• Product combinations 
• Alternatives (good / better / best) 
• Compatibility across categories 

2. Technical Advisory & Specification

• Provide in-depth technical guidance: 
• Material grades 
• Load-bearing requirements 
• Durability and lifecycle 
• Ensure: 
• Right product for right application 
• No mismatch across categories 

3. Metaverse / 3D Visualization Expertise

• Operate 3D / metaverse tools to: 
• Visualize customer spaces 
• Simulate product placement 
• Help customers make confident decisions 
• Translate: 
• Abstract ideas → visual outcomes 

4. BOQ Engineering & Accuracy

• Prepare detailed Bill of Quantities (BOQ) for projects 
• Ensure: 
• <2% variance from actual requirement 
• Accurate material estimation 
• Cost alignment with budget 
• Coordinate with: 
• ECM (Experience Center Manager) 
• Backend / vendor teams 

5. Influencer & Contractor Engagement

• Interact with: 
• Contractors 
• Architects 
• Designers 
• Speak their language: 
• Technical specifications 
• Site requirements 
• Execution constraints 
• Build trust and influence product selection decisions 

6. Conversion Ownership

• Drive: 
• Consultation → lead → order conversion 
• Handle: 
• Objections 
• Price comparisons 
• Technical doubts 
• Ensure closure of high-value opportunities 

7. Cross-Category Integration

• Ensure compatibility across: 
• Cement + adhesives 
• Tiles + bathware 
• Paints + surface prep 
• Avoid: 
• Product conflicts 
• Application errors 

8. CRM & Lead Management

• Capture all consultations in CRM 
• Maintain: 
• Customer profiles 
• Project details 
• Follow-up timelines 
• Track conversion pipeline 

9. Continuous Learning & Expertise Building

• Stay updated on: 
• New materials 
• Product innovations 
• Industry trends 
• Participate in: 
• Training sessions 
• Vendor knowledge programs