Social Media Marketing Executive

Key Responsibilities

• Plan, create, and schedule engaging content across platforms (Instagram, Facebook, LinkedIn, Twitter, etc.)
• Manage day-to-day social media activities including posting, monitoring, and responding to comments/messages
• Develop and execute social media strategies aligned with marketing goals
• Track and analyze performance metrics (engagement, reach, conversions)
• Stay updated with the latest social media trends, tools, and best practices
• Collaborate with designers, content writers, and marketing teams
• Run paid social media campaigns and optimize performance
• Handle influencer collaborations and partnerships (if required)
• Maintain brand voice and consistency across all channels