We are looking for a results-driven Digital Marketing Specialist to develop, implement, track, and optimize our digital marketing campaigns across all digital channels. The ideal candidate will have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.

Key Responsibilities:

• Develop and execute digital marketing strategies and campaigns to drive online traffic, engagement, and lead generation.
• Plan and manage digital marketing channels, including SEO/SEM, email marketing, social media, content marketing, and display advertising.
• Monitor and analyze campaign performance metrics (CTR, CPC, CPA, ROAS, etc.) to optimize strategies and improve ROI.
• Create engaging content for social media, websites, blogs, and email campaigns.
• Collaborate with internal teams (design, product, sales) to create cohesive marketing strategies.
• Stay up to date with the latest digital marketing trends, tools, and best practices.
• Utilize Google Analytics, Google Ads, Meta Ads Manager, and other tools for campaign reporting and analysis.

Required Skills

• 2+ years of proven experience in a digital marketing role.
• Strong knowledge of SEO, PPC, Google Ads, and social media advertising.
• Hands-on experience with analytics tools (Google Analytics, Data Studio, etc.).
• Excellent written and verbal communication skills.
• Proficiency in tools like HubSpot, Mailchimp, Canva, or Adobe Creative Suite is a plus.
• Experience with A/B testing and conversion optimization strategies.