Digital Marketer Job Responsibilities (English)

1. Website SEO Optimization

Perform on-page SEO including title tags, meta descriptions, headers, and keyword optimization.

Handle off-page SEO like backlink building, directory submissions, and guest posting.

Manage technical SEO aspects such as site speed, mobile responsiveness, sitemap, and robots.txt.

2. Content Strategy and Planning

Plan blog topics based on Google trends and keyword research.

Write or coordinate with writers to create engaging and SEO-friendly content.

Optimize existing website content for better search engine visibility.

3. Social Media Marketing

Plan and publish regular posts on Facebook, Instagram, LinkedIn, and YouTube.

Run paid ad campaigns (Meta Ads, Google Ads) as per business goals.

Track user engagement including likes, comments, shares, and reach.

4. Website and App Management (WordPress)

Create and manage website pages using WordPress, install plugins, and customize themes.

Identify and fix basic website issues using CSS/HTML/JS.

Coordinate with web developers for advanced modifications.

5. Performance Analysis & Reporting

Use tools like Google Analytics and Search Console to monitor performance.

Prepare weekly and monthly reports on website traffic, bounce rate, conversion, and keyword rankings.

Evaluate the ROI of SEO and advertising campaigns.

6. Email Marketing

Plan email funnels for lead nurturing and customer retention.

Use tools like Mailchimp or Sendinblue to send newsletters and promotional emails.

Track open rates, click-through rates, and conversions from email campaigns.

7. Basic Coding Knowledge (HTML/CSS/JavaScript)

Customize landing pages using HTML and CSS.

Implement small interactive elements using JavaScript (e.g., form validation, sliders).

Help ensure web pages are responsive across devices.

8. App Store Optimization (ASO)

Optimize app title, description, and keywords for Google Play and App Store.

Design compelling app listings with screenshots and videos.

Monitor and manage app ratings and reviews.

9. Local SEO & Google Business Optimization

Manage and update Google My Business listings.

Target local keywords (e.g., Chandigarh, Panchkula, Mohali).

Respond to reviews and questions on local listings.

10. Market Trends Research

Analyze competitor digital strategies and presence.

Stay updated with new tools, algorithm updates, and digital marketing trends.