Marketing Executive

Job Overview

We are looking for a creative and driven Marketing Executive to build and grow our brand presence from the ground up. This role involves developing social media branding, executing digital marketing strategies, and eventually managing paid advertising campaigns and offline marketing initiatives.

The ideal candidate is proactive, trend-aware, and excited to take ownership of brand growth across online and offline channels.

Key Responsibilities

1. Social Media & Brand Building

• Develop and execute social media strategy from scratch across platforms (Instagram, Facebook, etc.)
• Create and maintain consistent brand voice, identity, and positioning
• Plan monthly content calendars aligned with marketing goals
• Coordinate creation of posts, reels, campaigns, and storytelling content
• Monitor engagement, audience growth, and performance metrics

2. Digital Marketing & Advertising

• Plan, launch, and optimize paid ad campaigns (Meta Ads, Google Ads, etc.)
• Analyze campaign performance and improve ROI
• Conduct competitor and market research
• Support website, marketplace, or product marketing initiatives

3. Offline Marketing Initiatives

• Conceptualize and execute offline marketing activities
• Plan brand activations, collaborations, events, and promotions
• Explore innovative local marketing opportunities to increase brand visibility

4. Marketing Strategy & Execution

• Identify growth opportunities and marketing trends
• Work closely with design/content teams for campaign execution
• Track marketing KPIs and prepare performance reports
• Assist in overall brand-building and customer acquisition strategies

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field
• 1–3 years of experience in marketing or social media management (fresh but skilled candidates may apply)
• Strong understanding of social media platforms and digital trends
• Basic knowledge of paid advertising platforms preferred
• Creative thinking with strong execution skills
• Analytical mindset with attention to detail
• Excellent communication and organizational skills

What You’ll Get

• Opportunity to build a brand from the ground up
• High ownership and creative freedom
• Hands-on experience across digital and offline marketing
• Growth into Performance Marketing / Brand Manager role