Job Responsibilities – SEO Executive (Fresher) – Visionway

1. Keyword Research & Planning

Conduct basic keyword research using tools like Google Keyword Planner, Ubersuggest, or SEMrush to identify relevant keywords in the education and immigration domain.

Assist in developing SEO strategies for multiple websites including Visionway’s CRM and marketing platforms.

2. On-Page SEO Optimization

Optimize meta titles, descriptions, image alt tags, headings, and internal links across website pages.

Support in implementing structured data and schema markup for better visibility in search engines.

3. Off-Page SEO Support

Assist in creating and managing backlinks through guest posting, social bookmarking, directory submissions, and outreach activities.

Monitor and report link-building results and competitor backlink strategies.

4. Technical SEO Basics

Collaborate with developers to ensure proper indexing, crawling, site speed, and mobile responsiveness.

Help identify and fix issues related to broken links, redirects, and duplicate content.

5. SEO Tools & Analytics

Learn to use tools like Google Search Console, Google Analytics, and basic SEO reporting platforms.

Track keyword performance and website traffic trends and share insights with the digital marketing team.

6. Content Collaboration

Coordinate with content writers to ensure all published content is SEO-friendly and meets the latest search engine algorithms.

Suggest content topics and improvements based on keyword trends and user behavior.

7. Continuous Learning & Improvement

Stay updated with the latest SEO trends, Google algorithm updates, and best practices.

Take part in internal training sessions and certifications related to SEO and digital marketing.