Area Sales Manager (B2B)

Key Responsibilities■ Develop and implement sales strategies to exceed regional targets

■ Identify new business opportunities while nurturing existing client relationships

■ Conduct client visits, understand their requirements, and recommend suitable solutions

■ Deliver impactful technical presentations to showcase product capabilities

■  Work closely with the marketing team to generate leads and execute campaigns

■  Maintain accurate sales records, customer interactions, and forecasts in CRM

Who We’re Looking

For✔ Experience: 5-10 years in sales, preferably in lab testing instruments or related industries

✔ Sales Acumen: Strong understanding of the sales cycle, from lead generation to deal closure. Target oriented & high sales driven.

✔ Communication Skills: Exceptional negotiation, presentation, and interpersonal skills

✔ Leadership: Ability to manage and motivate a sizeable sales team

✔ Technical Aptitude: Comfort in understanding and explaining testing equipment applications

✔ Tech-Savvy: Proficiency in CRM tools (e.g., Salesforce/Zoho) and MS Office Suite

✔ Flexibility: Willingness to travel extensively within the assigned region

Bonus Skills

★Experience in manufacturing, packaging, automotive, or industrial equipment sales

★ Established network within relevant industries

★Familiarity with ISO standards and regulatory compliance for testing instruments

★Strong analytical skills to interpret market trends and customer insights

★Experience in conducting product training for clients and internal teams