An Area Sales Manager (ASM) is responsible for overseeing the sales operations within a specific geographical region. The primary objective is to achieve sales targets and manage the sales team effectively. Below are the key roles and responsibilities of an Area Sales Manager:

1. Sales Strategy Development

• Develop and implement sales strategies to meet or exceed sales targets.
• Analyze market trends and competitor activities to adjust sales tactics.

2. Team Management

• Recruit, train, and mentor the sales team in the assigned area.
• Set individual and team sales targets.
• Monitor team performance and provide feedback for improvement.
• Conduct regular team meetings and sales training sessions.