Area Sales Manager (B2C)

• Job Description:
• Roles & Responsibilities Meet or exceed monthly / quarterly / annual sales targets for construction chemicals products (e.g. waterproofing, tile adhesives, sealants, concrete admixtures, protective coatings, etc.).
• Identify, pursue, and close new project opportunities in the building, infrastructure, residential, commercial project sectors.
• Develop and maintain relationships with key stakeholders: contractors, builders, architects, consultants, project owners.
• Understand specifications for construction chemical products; work with technical / R&D teams to ensure product solutions align with project requirements.
• Prepare sales forecasts & reports; monitor market trends, competitor activities; give feedback to management to refine product & sales strategies.
• Manage channel partners / distributor network where applicable; ensure stock availability, visibility, and promotion of products.
• Conduct field visits, inspect sites, and provide sales support to ensure product usage / application quality.
• Organize product launches, trainings, & demos for customers / applicators / dealers to increase product adoption.
• Negotiate pricing, contracts & deals as per company policy to maximize margin without compromising relationships.
• Work closely with internal departments (logistics, technical service, quality) to ensure customer satisfaction and timely delivery.
• Qualifications / SkillsBachelor’s degree in Chemistry, Chemical Engineering, Civil Engineering, or related field. MBA in Marketing is a plus.
• Experience: Typically 5-10 years in sales in construction chemicals / building materials / related industrial chemicals; at least 3-5 years in project sales or key account management preferred.
• Strong technical understanding of construction chemical products, construction industry practices, ability to read & understand project specifications.
• Excellent communication, negotiation, presentation skills.
• Good network within Mumbai / Maharashtra in construction / projects sector.
• Self-motivated, result-oriented, ability to work under pressure, meet deadlines.
• Willingness to travel frequently within assigned territory / project sites.
• Knowledge of MS Office; ability to use CRM tools, prepare reports and forecasts.
• ReportingReports to: Regional Sales Manager / State Head or Head - Projects
• Manages: May have a small team of sales executives or territory sales representatives under him/her depending on seniority.
• Key Performance Indicators (KPIs)Achievement of sales targets (volume & revenue)
• New project wins / order value from new clients
• Retention and growth of existing accounts
• Profit margin / discounts given vs target
• Timeliness of collections / receivables
• Market share growth in assigned territory
• Customer satisfaction / repeat business

Reporting to DGM- Sales