Area Sales Manager – Electrical / Industrial Sales

1. Role Purpose

To drive sales growth, expand the distributor/dealer network, build strong OEM and institutional customer relationships, and ensure territory coverage, Electrical & Industrial Components portfolio.

2. Key Responsibilities

A. Sales Achievement & Business Growth

· Achieve monthly, quarterly, and annual sales targets for assigned territory.

· Drive product penetration for electrical & industrial components and OEM solutions.

· Generate new business opportunities through market mapping and lead conversion.

B. Distributor & Channel Management

· Appoint, onboard, and develop distributors and channel partners.

· Monitor distributor performance, schemes, stock levels, and secondary sales.

· Conduct weekly visits to key channel partners to ensure strong market presence.

· Manage sales officers/promoters (if applicable) and support them in achieving field targets.

C. Territory & Customer Management

· Build and maintain strong relationships with OEMs, contractors, institutions, and government departments.

· Visit customer sites regularly to understand requirements and offer suitable product solutions.

· Ensure customer concerns, service issues, and technical queries are addressed quickly.

D. Market & Competitor Insights

· Track competitor products, pricing, schemes, and market trends.

· Gather market intelligence and share insights with senior management for planning.

· Identify high-potential areas and propose strategies to increase geographical reach.

E. Sales Operations & Coordination

· Prepare daily/monthly sales reports, funnel updates, and territory plans.

· Coordinate with internal teams (Customer Service, Technical, Logistics) for smooth order execution.

· Ensure timely payment collection and compliance with commercial policies.

· Support sales campaigns, product launches, trade shows, and customer events.

3. Required Skills / Competencies

Functional Skills

· Strong knowledge of basic Electrical & Electronics engineering  

· Solid experience in B2B Industrial Sales / Channel Sales / Territory Sales.

· Ability to manage distributors, key accounts, and OEM relationships.

· Competence in sales forecasting, negotiation, and proposal preparation.

· Proficiency in MS Excel, CRM tools, and sales reporting.

Behavioural Competencies

· Excellent communication and relationship-building skills.

· Strong team handling and people management ability.

· Problem-solving and decision-making approach.

· High level of discipline, coordination, and follow-through.

· Ability to travel extensively within the territory.

4. Educational Qualification

Bachelor’s degree in electrical engineering or

Diploma into Electrical Engineering qualification is mandatory

MBA/PGDM in sales and marketing.

5. Experience Range

12 to 15 years of experience in area sales, electrical industry sales, channel development, or OEM sales.

Area Exposure Mumbai only.