Branch Sales Manager

Responsible for leading branch sales operations by managing a team of ROs/RMs,

ensuring customer acquisition, developer and channel relationship management,

achievement of monthly and annual business targets, and delivering overall branch

profitability. The role also focuses on training, developing, and monitoring team members

while ensuring adherence to company policies, processes, and compliance standards

Business Growth & Sales

• Drive branch profitability by cross-selling insurance, balance transfer, and top-up

loans along with HL/LAP.

• Expand the branch business footprint by developing new sourcing channels and

deepening penetration in assigned geographies.

• Track competitor activities and design counter-strategies to safeguard branch

market share.

Customer Acquisition & Relationship

• Ensure superior customer experience through timely query resolution and

proactive servicing.

• Build long-term relationships with key developers, builders, and channel partners

for sustained business inflow.

• Implement customer referral programs to generate leads and increase repeat

business.

Team Leadership & Capability Building

• Identify skill gaps within the branch team and organize structured training

interventions.

• Develop a high-performance culture through incentive programs, recognition

platforms, and career pathing.

• Drive adherence to daily productivity benchmarks (calls, visits, conversions) for

each team member.

Risk Management & Compliance

• Ensure branch-wide compliance with RBI/NHB guidelines and company SOPs.

• Conduct periodic audits of loan documentation and customer KYC to maintain

portfolio quality.

• Drive early fraud detection and monitoring mechanisms to minimize NPAs.

Operational Excellence

• Streamline lead management and ensure efficient utilization of CRM tools for sales

tracking.

• Maintain optimum TAT in loan processing, sanction, and disbursement to enhance

customer satisfaction.

• Implement digital adoption within the branch (apps, lead portals, digital KYC, etc.)

to improve efficiency.

Market Development & Visibility

• Represent the branch in local promotional activities, housing expos, and builder

tie-ups.

• Strengthen brand recall by ensuring active participation in community and

business forums.

• Provide regular feedback to central teams on product enhancements and regional

market requirements.

1) Education: Graduation in any discipline

2) Experience: Minimum 4 years of experience in sales of HL/LAP with a track record

of having managed teams for minimum 2 years

3) Understanding the Home Loan market, Knowledge about regulatory aspect of

home loan.

4) Understanding the Home Loan market, Knowledge about regulatory aspect of

home loan.

5) IT Skills - MS Office

6) Behavioral Skills – Leadership/Assertion/Aggression/ People Management/Planning

& organizing/Customer Orientation/ Interpersonal/ relationship management skills

7) Technical Skills – Product Knowledge/Market Intelligence

8) CTC – 4 LPA -8 LPA