Digital Marketing Assistant

We are seeking a creative and analytical Digital Marketing Manager who will be responsible for planning, implementing, and managing our e-commerce strategies and social media campaigns. The ideal candidate should have experience in handling e-commerce portals like Amazon, Flipkart, and Nykaa, while also having expertise in building and engaging audiences on social media platforms.

1. Key ResponsibilitiesE-Commerce Management:Manage and optimize the company’s presence on marketplaces like Amazon, Flipkart, Nykaa, and others.
2. Develop and execute strategies to increase sales, ROI, and overall online visibility.
3. Monitor and analyze e-commerce performance, generating weekly reports on key metrics (sales, traffic, conversions).
4. Oversee product listings, keyword optimization, A+ content, and customer reviews on e-commerce platforms.
5. Collaborate with the design team to create high-quality images, banners, and product descriptions.
6. Social Media Management:Develop and execute creative social media strategies for platforms such as Instagram, Facebook, LinkedIn, and YouTube.
7. Create engaging content, including posts, stories, reels, and videos, to drive brand awareness and engagement.
8. Plan and implement paid social media campaigns to drive traffic, followers, and conversions.
9. Monitor social media trends and analytics to refine strategies and optimize results.
10. Manage the company’s online reputation and respond to customer feedback and queries on social platforms.
11. Strategic Planning and Execution:Create and manage a monthly digital marketing calendar for campaigns, offers, and promotions.
12. Plan and manage the digital ad budget across all platforms, ensuring efficient spending and ROI.
13. Identify and engage with influencers and affiliates to promote the brand effectively.
14. Collaborate with the sales and operations teams to align marketing initiatives with business goals.