Digital Marketing Executive

We are looking for a highly creative and performance-driven Social Media Manager who has strong hands-on experience in running Meta (Facebook & Instagram) Ads, reducing CPL, and creating high-converting ad creatives. The candidate will work closely with Management Team to create engaging content and drive brand growth across digital platforms.  Key Responsibilities 1. Meta Ads & Performance Marketing Hands-on experience in running and scaling Meta Ads (Facebook & Instagram) Optimize campaigns to reduce CPL (Cost Per Lead) Create attractive, high-converting ad creatives A/B testing of creatives, copies, and audiences Daily campaign monitoring & performance reporting Generate franchise leads and store-level footfall campaigns 2. Content Creation & Creative Development Create engaging Reels, Posts, Stories, and Ads Develop creative concepts aligned with brand positioning Shoot content from franchise outlets (2–3 days per month) Coordinate with store staff for content production Maintain consistent brand tone and visual identity 3. Content Planning & Strategy Prepare monthly Content Calendar Plan festival offers, product launches & campaign content Align social media strategy with sales & franchise growth goals Track engagement, reach & conversion metrics 4. Team Collaboration Maintain strong relationships with franchise staff Coordinate smoothly with operations & marketing teams Take initiative and lead campaign execution independently  Required Skills Strong expertise in Meta Ads Manager Proven record of reducing CPL & improving ROI Creative mindset with strong understanding of trending reel formats Basic video editing skills (CapCut / VN / Premiere / Canva) Graphic design skills (Canva / Photoshop preferred) Data-driven decision-making ability Good communication & coordination skills  Preferred Qualifications Experience in QSR / Food Brand marketing Experience in handling multiple outlets or franchise brands Understanding of local audience targeting (Mumbai preferred)