Digital Marketing Executive

Plan, create, and execute digital marketing campaigns across platforms to promote residential/commercial projects, new launches, ready possession properties, and ongoing developments.

Manage and optimize paid advertising campaigns (primarily Meta Ads – Facebook & Instagram, Google Ads – Search + Display + Performance Max, YouTube Ads) with a strong focus on lead generation (site visits, brochure downloads, inquiries, WhatsApp chats).

Handle organic and paid social media marketing on Instagram, Facebook, LinkedIn, YouTube, and emerging platforms relevant to real estate buyers in Mumbai.

Create and schedule engaging content (reels, carousels, stories, static posts, videos) highlighting project USPs, location advantages, amenities, virtual tours, testimonials, RERA details, and lifestyle aspects.

Collaborate with in-house designers / external agencies to produce high-quality creatives – property renders, 3D walkthrough edits, drone footage snippets, infographics, brochures in digital format.

Perform keyword research and manage SEO for the company website and project microsites (on-page optimization, blog content ideas, local SEO for Mumbai locations).

Monitor, analyze, and report campaign performance using tools like Google Analytics 4, Meta Business Suite, Google Ads dashboard, and CRM (lead tracking & attribution).

Work closely with the sales team to align digital efforts with sales targets, nurture leads via email/WhatsApp campaigns, and improve conversion rates.

Stay updated on real estate digital trends in India (Google algorithm updates, Meta ad policies, short-video formats, influencer collaborations, etc.).

Manage digital marketing budget allocation and ensure ROI-focused spending.

Assist in organizing and promoting virtual site tours, webinars, offline event promotions, and festive/seasonal campaigns.