Digital Marketing E-commerce Executive

Job Summary: The Digital Marketing E-commerce Executive will be responsible for planning, executing, and optimizing our digital marketing strategies to drive online sales, increase brand awareness, and improve customer engagement. This role requires a strong understanding of various digital marketing channels, e-commerce platforms, and data analysis to continuously improve our online performance.

Key Responsibilities:

• Search Engine Optimization (SEO):
• Conduct keyword research and analysis to identify opportunities for organic growth.
• Optimize website content, product descriptions, and metadata for search engines.
• Monitor and report on SEO performance, including rankings, traffic, and conversions.
• Stay updated with the latest SEO trends and algorithm changes.
• Search Engine Marketing (SEM) / Paid Advertising:
• Plan, create, and manage paid advertising campaigns (Google Ads, Bing Ads, etc.) including search, display, and shopping campaigns.
• Conduct A/B testing and optimize ad copy, landing pages, and bidding strategies to maximize ROI.
• Monitor campaign performance, analyze data, and provide regular reports.
• Social Media Marketing:
• Develop and execute social media strategies to increase brand awareness, engagement, and traffic.
• Create engaging content (text, image, video) for various social media platforms (Facebook, Instagram, LinkedIn, etc.).
• Manage social media advertising campaigns and analyze their effectiveness.
• Monitor social media trends and identify opportunities for growth.
• Content Marketing:
• Collaborate with internal teams to create high-quality, engaging content (blog posts, articles, guides) relevant to our target audience.
• Ensure content is optimized for SEO and supports overall marketing goals.
• Website Management & E-commerce Operations:
• Work closely with the e-commerce team to ensure website content is up-to-date, accurate, and optimized for user experience.
• Monitor website performance using analytics tools (Google Analytics) and identify areas for improvement.
• Assist with product listings, promotions, and overall e-commerce platform management.
• Analytics & Reporting:
• Track, analyze, and report on key digital marketing KPIs (traffic, conversions, cost per acquisition, ROI, etc.).
• Use data insights to identify trends, opportunities, and areas for improvement.
• Prepare regular performance reports for management.
• Market Research:
• Stay informed about industry trends, competitor activities, and new digital marketing technologies.

Qualifications:

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Atleast 1 year of proven experience in digital marketing, specifically within an e-commerce environment.
• Demonstrable experience with SEO, SEM (Google Ads certification preferred), social media marketing, and email marketing.
• Proficiency in Google Analytics and other digital marketing analytics tools.
• Familiarity with e-commerce platforms (e.g., Shopify, Magento, WooCommerce).
• Strong understanding of content marketing principles and best practices.
• Excellent written and verbal communication skills.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Ability to work independently and as part of a team in a fast-paced environment.
• Detail-oriented with strong organizational and time management skills.

Preferred Qualifications:

• Experience with A/B testing and conversion rate optimization (CRO).
• Knowledge of graphic design tools (e.g., Canva, Adobe Photoshop) for basic content creation.
• Experience with marketing automation platforms.

What We Offer:

• Competitive salary and benefits package.
• Opportunity to work with a dynamic and collaborative team.
• Room for growth and professional development.
• A chance to make a significant impact on our online presence and business growth.

To Apply: Please submit your resume and a cover letter outlining your relevant experience and why you are a great fit for this role.