Digital Marketing Executive

 Job Description:      

·        Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

·        Design, build and maintain our social media presence

·        Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

·        Identify trends and insights, and optimize spend and performance based on the insights

·        Brainstorm new and creative growth strategies

·        Plan, execute, and measure experiments and conversion tests

·        Collaborate with internal teams to create landing pages and optimize user experience

·        Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

·        Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate        

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