Digital Marketing Executive

Job Description: Performance Marketing Manager

Brand: iAMORY – 925 Silver Jewellery (HM Sarafa Bazar India Pvt Ltd)

Location: Chandivali, Powai, Mumbai

Employment Type: Full-time

About the Role

We are seeking a Performance Marketing Specialist to drive online sales and customer acquisition for iAMORY. The role will focus on planning, executing, and optimizing paid campaigns across multiple platforms with a strong emphasis on e-commerce growth, ROAS, and scaling performance.

• Key ResponsibilitiesPlan, execute, and optimize performance marketing campaigns across Meta Ads, Google Ads, YouTube, and other relevant platforms.
• Manage and scale paid media budgets with a focus on achieving high ROAS, CAC, and revenue growth.
• Drive website traffic, conversions, and sales through paid campaigns, remarketing, and funnel optimization.
• Conduct A/B testing for ad creatives, audiences, bidding strategies, and landing pages.
• Collaborate with the design and content team to create high-performing ad creatives tailored for jewellery shoppers.
• Track and report campaign performance using Google Analytics, Meta Business Suite, GA4, and Shopify analytics.
• Identify new growth opportunities via market trends, competitor research, and emerging ad platforms.
• Manage end-to-end campaign lifecycle: from strategy to execution, monitoring, and reporting.
• Work closely with the e-commerce team to align performance campaigns with sales targets, offers, and product launches.

Requirements

• 2–5 years of experience in performance marketing for D2C / e-commerce brands.
• Strong expertise in Meta Ads (Facebook/Instagram), Google Ads (Search, Shopping, Display, YouTube), and Remarketing campaigns.
• Proven track record of driving online sales and achieving ROAS targets.
• Hands-on experience with Shopify, Google Analytics (GA4), Meta Business Manager, and campaign tracking tools.
• Solid understanding of conversion funnels, pixel tracking, and event attribution.
• Strong analytical skills and ability to translate data into actionable insights.
• Creative mindset to test and optimize ad copies, visuals, and video content.
• Jewellery, fashion, or lifestyle brand experience is a plus.

Why Join iAMORY?

• Be part of a fast-growing D2C silver jewellery brand.
• Opportunity to own and scale the performance marketing function end-to-end.
• Work in a creative, data-driven, and entrepreneurial environment.