Digital Marketing Executive

Job SummaryWe are looking for a results-driven Digital Marketing Executive to plan, implement, and manage our online marketing strategies across multiple digital channels. The ideal candidate will be responsible for increasing brand awareness, driving website traffic, and generating qualified leads through data-driven digital campaigns.

• Key ResponsibilitiesPlan, execute, and optimize digital marketing campaigns across channels such as Google Ads, Meta Ads, LinkedIn, and other platforms
• Manage SEO and SEM activities including keyword research, on-page optimization, and performance tracking
• Develop and manage content for websites, blogs, email campaigns, and social media platforms
• Monitor and analyze campaign performance using tools like Google Analytics, Search Console, and ad dashboards
• Manage social media calendars, engagement, and paid promotions
• Coordinate with designers, content writers, and external agencies to execute campaigns
• Optimize landing pages and user funnels to improve conversion rates
• Track KPIs such as traffic, CTR, CPL, CAC, and ROI, and prepare regular performance reports
• Stay updated with the latest digital marketing trends, tools, and best practices
• Required Skills & QualificationsBachelor’s degree in Marketing, Business, Communications, or a related field
• 1–4 years of experience in digital marketing or performance marketing
• Strong knowledge of SEO, SEM, PPC, and social media marketing
• Hands-on experience with Google Ads, Meta Ads, and analytics tools
• Basic understanding of HTML, CMS platforms (WordPress preferred), and email marketing tools
• Excellent analytical, communication, and presentation skills
• Ability to manage multiple projects and meet deadlines
• Preferred Skills (Good to Have)Experience with marketing automation tools and CRM platforms
• Knowledge of conversion rate optimization (CRO)
• Experience in content marketing and copywriting
• Graphic or video editing basics (Canva, Adobe, etc.)
• Key Performance Indicators (KPIs)Website traffic growth
• Lead generation and conversion rates
• Cost per lead (CPL) and return on ad spend (ROAS)
• Search engine ranking improvements
• Social media engagement and reach