Digital Marketing Executive

We are looking for a Digital Marketing Executive on a 2-month contract basis who can manage our online presence, run organic and paid campaigns, and promote our products/services across digital channels. This role also requires the ability to create strong marketing assets such as images, banners, and creatives.

Key Responsibilities

• Social Media & ContentManage and grow company social media accounts (Instagram, Facebook, LinkedIn, etc.)
• Plan and execute a content calendar (posts, reels, stories, carousels)
• Write engaging captions and basic marketing copy aligned with the brand voice
• Respond to basic comments/messages and maintain community engagement (if required)
• Organic MarketingImprove reach and engagement through consistent posting, hashtags, trends, and collaborations
• Promote products/services through organic content strategies
• Track performance and optimize content based on insights
• Paid Marketing (Performance Marketing)Plan, set up, and manage ad campaigns (Meta Ads / Google Ads, as applicable)
• Run lead generation, traffic, conversion, and retargeting campaigns
• Monitor budgets, performance, and optimize ads (A/B testing, audience tuning, creatives, etc.)
• Creatives & Marketing AssetsCreate marketing assets like banners, images, ad creatives, thumbnails, etc.
• Ensure creatives match brand guidelines and campaign objectives
• Coordinate or propose ideas for additional creative requirements (short videos, landing creatives, etc.)
• Reporting & CoordinationShare weekly performance reports (reach, engagement, leads/sales, ad spend, ROI)
• Suggest improvements and new campaign ideas based on results
• Work closely with the founder/team to align marketing with business goals

Required Skills

• Hands-on experience managing social media pages professionally
• Strong understanding of organic social growth + paid advertising
• Ability to design creatives using tools like Canva / Adobe Photoshop / Illustrator (or equivalent)
• Basic understanding of targeting, ad creatives, and campaign optimization
• Good communication skills and ability to work independently
• Familiarity with analytics tools (Meta Insights, Google Analytics basics) is a plus

Preferred Qualifications :

• 6 months–2 years experience in digital marketing (agency or in-house)
• Experience running Meta Ads is strongly preferred
• Experience marketing tech products / SaaS / services is a plus
• Contract Terms & Performance-Based ConversionThis is a 2-month contract role
• If performance is strong, the candidate may be offered a full-time position
• Full-time salary will be decided based on performance, outcomes, and impact during the contract period

During this two months it will be working from office Monday to Saturday.