Digital Marketing Executive

Ashe Controls is looking to hire a driven and creative In-House Marketing Specialist to strengthen its digital presence as the company grows its global export footprint. This is a hands-on, execution-focused role at the intersection of social media, website management, and search engine optimisation.

The successful candidate will be responsible for managing and growing Ashe Controls’ presence on LinkedIn and Instagram, maintaining the company website, updating product information and content, and implementing SEO strategies to improve organic search visibility. This role is ideal for someone who is both creative and analytical - comfortable crafting compelling posts one day and fine-tuning on-page SEO the next.

KEY RESPONSIBILITIES

Social Media Management

•      Plan, create, and publish engaging content on LinkedIn and Instagram, tailored to Ashe Controls’ industrial and B2B audience.

•      Develop a consistent posting calendar covering product highlights, company news, industry insights, and export milestones.

•      Design visually appealing graphics and short-form content using tools such as Canva or Adobe Express.

•      Monitor engagement, respond to comments and messages, and grow the follower base organically.

•      Track platform analytics and report on reach, impressions, engagement, and follower growth.

Website Maintenance & Content Management

•      Maintain and regularly update the Ashe Controls website (ashecontrols.com), ensuring all product pages, specifications, and company information are accurate and current.

•      Add new product listings, upload technical documents, and update imagery as required.

•      Ensure the website remains functional, fast-loading, and mobile-friendly — coordinating with developers if technical fixes are needed.

•      Write and publish blog posts, case studies, and news articles to support content marketing goals.

•      Manage and update landing pages in line with ongoing campaigns and product launches.

Search Engine Optimisation (SEO)

•      Conduct keyword research relevant to Ashe Controls’ products and target markets (India and export geographies).

•      Implement on-page SEO best practices across all website pages - including meta titles, descriptions, headings, alt text, and internal linking.

•      Monitor and improve organic search rankings using tools such as Google Search Console, SEMrush, or Ahrefs.

•      Identify and address technical SEO issues including page speed, broken links, and crawlability.

•      Build and track monthly SEO performance reports, with clear insights and recommended actions.

General Marketing Support

•      Support the export marketing effort for key product lines by creating targeted digital content.

•      Assist in preparing marketing materials such as product brochures, email campaigns, and promotional content.

•      Collaborate with the sales and technical teams to translate product features into clear, audience-appropriate messaging.

CANDIDATE REQUIREMENTS

Education & Experience

•      Degree or Diploma in Marketing, Communications, Digital Media, or a related field.

•      1–3 years of experience in a digital marketing, social media, or content management role.

•      Prior experience working with an industrial, manufacturing, or B2B brand is an advantage.

Social Media Skills

•      Proven ability to create and manage content on LinkedIn and Instagram, with a portfolio of past work preferred.

•      Familiarity with LinkedIn’s B2B content format, including company page management, post scheduling, and analytics.

•      Proficiency in graphic design tools — Canva, Adobe Express, or equivalent.

•      Understanding of Instagram Reels, Stories, and carousel formats for brand storytelling.

Website & CMS Skills

•      Hands-on experience with WordPress or WooCommerce (Ashe Controls’ current platform).

•      Ability to update pages, add new posts, upload product data, and manage media libraries independently, or in collaboration with our website designer.

•      Basic understanding of HTML/CSS is a plus but not mandatory.

•      Attention to detail in ensuring content accuracy, proper formatting, and brand consistency.

SEO Skills

•      Solid understanding of on-page and off-page SEO principles.

•      Working knowledge of Google Search Console and Google Analytics.

•      Experience with SEO tools such as SEMrush, Ahrefs, Moz, or Ubersuggest.

•      Ability to perform keyword research and apply findings practically across web content.

•      Familiarity with technical SEO concepts - sitemaps, robots.txt, schema markup, and page speed optimisation.

Personal Attributes

•      Self-motivated and able to work independently with minimal supervision.

•      Strong written communication skills in English;

•      Highly organised, with the ability to manage multiple tasks and meet deadlines.

•      Creative thinker who brings fresh ideas and a proactive approach to digital marketing.

•      Comfortable working in a close-knit, fast-moving manufacturing environment.

WHAT WE OFFER

•      A full-time, in-house role at our Mumbai headquarters with a collaborative and supportive team environment.

•      The opportunity to build and shape the digital marketing function of a well-established, globally respected brand.

•      Direct exposure to international markets and export marketing across Europe, North America, the Middle East, and Asia.

•      Competitive salary commensurate with experience.

•      A workplace culture grounded in innovation, integrity, and mutual respect.