Digital Marketing Executive

Employee requirements for an Editing & Social Media role, knowledge of Adobe Photoshop is typically essential. Below is a clear breakdown you can use for job requirements or hiring criteria.

1. Core Skill: Photoshop Knowledge

The employee should be able to:

Edit photos for social media posts, ads, and banners

Resize images for different platforms (Instagram, Facebook, YouTube thumbnails, etc.)

Remove backgrounds and retouch images

Use layers, masks, and adjustment tools

Create simple graphics such as posters, thumbnails, and promotional creatives

Key Photoshop features they should know:

Layers & Layer Masks

Selection tools (lasso, quick selection, magic wand)

Color correction and filters

Text tools and typography basics

Exporting images for web

2. Social Media Content Skills

Besides Photoshop, the employee should understand:

Basic design principles (color, alignment, contrast)

Creating engaging visual posts

Platform sizes and formats for Instagram, Facebook, LinkedIn, etc.

Simple branding consistency (fonts, colors, logo placement)

Helpful additional tools:

Adobe Illustrator

Canva

Instagram

3. Typical Job Responsibilities

An employee in this role may:

Design daily social media posts

Edit product or promotional images

Create banners and ad creatives

Maintain brand look across social media pages

Work with the marketing team for campaigns

Interested Candidates Pls Whatsapp your resume on +917977860142