Digital Marketing Executive

1. Paid Advertising ManagementManage Google Ads campaigns for lead generation

• Manage Meta Ads (Facebook & Instagram) campaigns
• Optimize campaigns to reduce cost per lead
• Conduct keyword research and competitor analysis
• Monitor daily ad performance and budget allocation

2. Website & Landing Page OptimizationCoordinate with developers for website updates

• Create and optimize landing pages for campaigns
• Improve website conversion rates
• Ensure website forms and lead tracking are working properly

3. SEO & Content MarketingImplement SEO strategies to increase organic traffic

• Manage on-page SEO optimization
• Publish blogs, service pages, and industry content
• Monitor keyword rankings and improve search visibility

4. Lead Tracking & ReportingTrack and report weekly lead generation performance

• Monitor Google Analytics and ad dashboards
• Prepare monthly marketing performance reports
• Identify areas to improve campaign ROI

5. Social Media & Brand PresenceManage company profiles on LinkedIn, Facebook, and Instagram

• Post company updates, project highlights, and industry insights
• Assist in building brand visibility in the power backup industry