Digital Marketing Executive
HIREXPERT
Digital Marketing Executive
HIREXPERT
Mumbai/Bombay
₹15,000 - ₹20,000 monthly
Fixed
₹15000 - ₹20000
Earning Potential
₹20,000
Job Details
Interview Details
Job highlights
5 applicants
Benefits include: PF, ESI (ESIC)
Job Description
Job Title: DIGITAL MARKETING EXECUTIVE(Female Preferred)
Reporting to: General Manager
Pay Structure: 15000-20000/- per month
Key Responsibilities:
1. Strategy Development:
o Develop and execute digital marketing strategies aligned with business goals.
o Plan and manage digital campaigns across platforms (social media, email, paid
ads, SEO, etc.).
o Identify target audiences and tailor campaigns to drive engagement and
conversions.
2. Content Creation & Management:
o Create engaging and relevant content for digital platforms (blogs, social media
posts, videos, etc.).
o Manage the company’s website and ensure content is optimized for search
engines (SEO).
o Collaborate with content creators, designers, and developers for creative
assets.
3. Social Media Marketing:
o Develop and manage social media strategies on platforms like Facebook,
Instagram, LinkedIn, Twitter, etc.
o Monitor social media trends and engage with followers to boost brand
presence.
o Run paid advertising campaigns (Facebook Ads, Google Ads) and analyze
performance.
4. Email Marketing:
o Plan and execute email marketing campaigns, newsletters, and promotional
offers.
o Segment email lists and optimize campaigns for better engagement and
conversions.
o Monitor email performance and refine strategies accordingly.
5. Search Engine Optimization (SEO):
o Conduct keyword research to improve website ranking on search engines.
o Optimize on-page and off-page SEO strategies to increase organic traffic.
o Monitor SEO performance and implement updates as needed.
6. Paid Advertising (PPC):
o Manage pay-per-click advertising campaigns on platforms like Google Ads,
Bing Ads, and social media channels.
o Track and optimize ad performance, focusing on ROI and lead generation.
7. Data Analysis & Reporting:
o Monitor, track, and analyze performance metrics for all campaigns (traffic,
conversion rates, bounce rates).
o Provide regular reports on key performance indicators (KPIs) and recommend
optimization tactics.
o Utilize analytics tools like Google Analytics, SEM rush, or HubSpot to gather
insights.
8. Brand Development & Online Reputation Management:
o Ensure consistency in messaging and brand voice across all digital platforms.
o Monitor online reviews and respond to customer inquiries or complaints.
o Leverage influencer partnerships or customer testimonials to boost credibility.
9. Stay Updated with Trends:
o Keep up with the latest digital marketing trends, tools, and technologies.
o Attend webinars, courses, and conferences to continue professional
development.
Skills & Qualifications:
Technical Skills:
- SEO/SEM: Experience in keyword research, on-page/off-page SEO, Google Ads, etc.
- Social Media Marketing: Proficiency in platforms like Facebook, Instagram, LinkedIn,
Twitter, and TikTok.
- Email Marketing: Experience with platforms like MailChimp, SendGrid, or HubSpot.
- Web Analytics: Familiarity with Google Analytics, Google Search Console, and other tracking
tools.
- Content Management Systems (CMS): Familiarity with platforms like WordPress, Shopify, or
Joomla.
- PPC Campaigns: Google Ads, Facebook Ads, and other paid media tools.
- Graphic Design Tools: Basic knowledge of design tools like Canva, Adobe Photoshop, or
Illustrator.
Soft Skills:
- Creativity: Ability to think creatively for campaigns and content.
- Analytical Thinking: Strong problem-solving skills and the ability to interpret data.
- Communication: Excellent written and verbal communication skills.
- Project Management: Ability to manage multiple projects simultaneously and meet
deadlines.
Education & Experience:
- Education: Bachelor's degree in Marketing, Business, Communications, or a related field.
- Experience: 1-5 years in digital marketing or related roles, depending on the level of the position.
- Certifications (Optional): Google Analytics, Google Ads, HubSpot, Facebook Blueprint, or other marketing certifications.
Share Your Cv/Call On-7377339835
Job role
Work location
Mumbai, Maharashtra, India
Department
Marketing / Brand / Digital Marketing
Role / Category
Digital Marketing
Employment type
Full Time
Shift
Day Shift
Job requirements
Experience
Min. 1 year
Education
Graduate
English level
Good (Intermediate / Advanced) English
Degree/ Specialisation
Any Bachelor
Age limit
25 - 35 years
Gender
Female
About company
Name
HIREXPERT
Address
Mumbai, Maharashtra, India
Job posted by HIREXPERT
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