Digital Marketing Manager - PPC

Plan, manage, and optimize PPC campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, YouTube, and other paid platforms

Develop campaign strategies aligned with business objectives (lead generation, brand awareness, sales)

Conduct keyword research, audience targeting, ad copy creation, and A/B testing

Monitor daily performance metrics such as CTR, CPC, CPA, ROAS, and conversions

Optimize landing pages in coordination with design and content teams

Manage and allocate monthly ad budgets efficiently to maximize ROI

Set up and track conversions using Google Analytics, Google Tag Manager, and pixels

Prepare weekly and monthly performance reports with insights and recommendations

Stay updated with the latest trends, platform updates, and PPC best practices