Digital Marketing Specialist

1️⃣ Content Planning & Strategy

• Plan weekly content calendar (posts, reels, stories)
• Align content with premium brand positioning
• Create promotional campaign ideas
• Coordinate with sales & technical teams for content inputs
• Highlight automation projects, lifestyle visuals, testimonials, and technology education

2️⃣ Paid Advertising & Campaign Management

• Plan and execute paid ad campaigns on:
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• Instagram
• Facebook
• LinkedIn
• Define target audience (homeowners, architects, builders, HNI clients)
• Set campaign budgets
• Monitor CPC, CPL, CTR
• Optimize ads weekly
• Generate qualified leads for sales team

3️⃣ Lead Tracking & Performance Reporting

• Maintain lead tracking sheet
• Track conversion from ad to meeting
• Provide weekly performance reports
• Suggest improvements based on analytics

4️⃣ Experience Center Promotion

• Promote events / launches
• Run “Book a Visit” campaigns
• Increase walk-ins via targeted ads
• Promote testimonials & case studies

5️⃣ Brand Management

• Ensure consistent tone and premium visual language
• Follow Nexus brand colors and positioning
• Avoid discount-driven marketing
• Maintain luxury positioning across all platforms