Digital Marketing Specialist

Job Description:

We are looking for a skilled and hands-on Digital Marketing Executive to support our online marketing activities. The role involves executing SEO tasks, managing LinkedIn posts and engagement, running Google Ads campaigns, and assisting with basic website updates. You will work closely with our content creator to turn ideas into effective digital campaigns. Basic video editing skills are also required for product demos and short promotional clips.

Key Responsibilities:

• Perform on-page and off-page SEO to improve search rankings.
• Manage LinkedIn company page: posting, engagement, and basic outreach.
• Create and run Google Ads campaigns and monitor performance.
• Coordinate with the content creator to plan posts and marketing materials.
• Assist in updating website content, landing pages, and basic site maintenance.
• Edit short videos for social media, ads, and product promotions.
• Track and report basic performance metrics.

Requirements:

• Practical experience with SEO, LinkedIn marketing, and Google Ads.
• Basic website knowledge (WordPress or similar).
• Ability to edit simple videos (CapCut, Canva, Premiere Pro, etc.).
• Good communication skills and ability to work in a small team.
• Self-motivated, organised, and eager to learn.