Job title: Digital & Social Media Marketing Specialist

Location: Kandivali, Mumbai

Our growing company, in Apparel & Fashion industry, is looking for a Digital & Social Media Marketing Specialist, who can make a significant contribution to our digital presence and create strong brand value in on various digital platforms. Candidate will be responsible for developing, implementing, and managing social media strategies and digital marketing campaigns that align with our overall brand goals.

We appreciate you taking the time to review the list of qualification and to apply for the position.

Key Job Responsibilities:

• Create & execute result oriented Digital & Social Media Marketing strategy
• Managing Social Media platforms (Facebook, Instagram, LinkedIn, X, Pinterest etc.) for better brand visibility
• Enhancing brand value online on these platforms
• Create engaging Social Media content including text, images, videos, infographics etc.
• Monitor and analyse Social Media & Digital Marketing performance & rework strategies for Branding & Digital Marketing
• Manage Content Marketing on all Digital platforms
• Market analysis & research to setup paid Advertising campaigns and achieve maximum results out of it
• Run paid Advertising campaigns (Facebook Ads, Google Ads, LinkedIn Ads etc.), ensuring effective budget management and optimized results
• Engage with the online community by responding to comments, messages, and interact with them in a timely manner
• Knowledge and implementation of effective SEO is preferable

Key qualifications & skills needed:

• Bachelors or similar degree in Marketing, Communication or related field. Apparel manufacturing industry experience is an added advantage
• Overall, 3-4 years of working experience in Digital Marketing, Social Media Marketing & Social Media Optimization, preferably in same industry
• Excellent communication & interpersonal skills
• Proficient in Social Media management tools and analytics platforms
• Experience with paid advertising and PPC campaigns on platforms like Google, Facebook, Instagram, LinkedIn etc.
• Should have knowledge in managing B2B and B2C segments
• Team player & relationship building skills
• Ready to work under pressure & adhering to deadlines
• Ability to work independently and as part of a team in a fast-paced, results-driven environment
• Programming skills will be an added advantage
• Candidates with Knowledge of Adobe Photoshop, CorelDraw, Advanced Excel and Procreate will have an edge over other candidates

Salary will not be a constraint for a relevant candidate.