Field Marketing Manager

Focused roles in Field Marketing for Bulk SMS and messaging solutions. Ideal for motivated individuals—beginners with interest in events, partners, or data welcome.

• Field Marketing Managers: Lead the field marketing team specializing in Bulk SMS and SMS marketing solutions. Develop regional strategies to drive pipeline, plan events, partner programs, ABM campaigns, and field activities aimed at selling Bulk SMS gateways, transactional/promotional SMS, OTP services, and SMS API integrations. Track ROI and align with sales on demand generation. Required: B2B marketing for messaging/communication services, event planning, and basic understanding of Bulk SMS use cases (marketing, alerts, authentication). Motivated marketers with transferable B2B experience welcome.
• Field Marketing Specialists (Events & Roadshows): Execute in-person/virtual events, trade shows, webinars, demos, and workshops focused on Bulk SMS solutions for industries like e-commerce, banking, healthcare, logistics, and retail. Manage logistics, lead capture, on-site demos of SMS campaigns, and post-event nurturing. Collaborate with sales for live SMS use case presentations. Required: Event tools (Cvent, ON24, Zoom), lead scanning apps, and basics of SMS marketing compliance (TDLT/DLT in India, TCPA in US, GDPR). Beginners with event organization experience (even non-professional) or interest in messaging tech encouraged.
• Partner Marketing Specialists: Build co-marketing programs with SMS resellers, aggregators, channel partners, and agencies to promote Bulk SMS services. Create joint webinars, case studies, MDF plans, partner enablement kits, and through-partner campaigns. Required: Channel marketing, co-branded materials, and indirect sales in telecom/messaging space. Outgoing beginners with relationship-building skills welcome.
• Account-Based Marketing (ABM) Specialists: Target high-value accounts (enterprises needing bulk transactional/promotional SMS), create personalized campaigns (custom demos, direct mail with QR for SMS trials, 1:1 outreach) to drive adoption of Bulk SMS platforms. Work closely with sales on named accounts in key verticals. Required: ABM tools (6sense, Demandbase basics), personalization strategies, and enterprise sales cycles for communication tools. Analytical self-starters with curiosity about SMS use cases encouraged.
• Field Marketing Analysts: Track and report on field campaign performance (leads generated, pipeline influenced, event ROI, SMS trial sign-ups), build dashboards, and optimize Bulk SMS-focused activities. Required: CRM (Salesforce/HubSpot), Google Analytics, Excel/Google Sheets, and attribution basics. Detail-oriented beginners with data interest welcome.