Growth Manager / Campaign Manager

Job TitleGrowth Manager / Campaign Manager

DepartmentGrowth / Marketing (Performance & Lifecycle Marketing)

LocationMumbai (Work From Office)

Experience Required2–4 Years

Role SummaryThis is a growth-focused marketing role responsible for driving user acquisition, engagement, and revenue through data-driven campaigns.

The role sits at the intersection of:

• Marketing
• Product
• Analytics
• Revenue

The candidate will manage end-to-end campaign execution, optimize funnels, run experiments, and improve conversions across multiple digital channels.

• Key Responsibilities1️⃣ Campaign OwnershipManage end-to-end campaigns across:
• 
  
• SMS
• WhatsApp
• RCS
• Push Notifications
• Email
• In-App & Web
• 2️⃣ Growth & PerformancePlan and execute campaigns for:
• 
  
• User acquisition
• Re-engagement
• Upselling & cross-selling
• Optimize targeting, segmentation, messaging, and frequency.
• 3️⃣ Data & OptimizationTrack funnels, cohorts, and conversion metrics.
• Run A/B tests (creatives, copy, CTA, timing, channels).
• Analyze campaign performance and share insights.
• 4️⃣ Automation & LifecycleIdentify automation opportunities.
• Build lifecycle journeys (always-on campaigns).
• 5️⃣ CollaborationWork closely with Product, Tech, Analytics, and external partners.
• Ensure compliance with regulatory and platform guidelines.
• Required Skills & Experience2–4 years in:
• 
  
• Growth Marketing
• Lifecycle Marketing
• Campaign Management
• Strong understanding of:
• 
  
• Funnels & attribution
• Performance metrics
• Hands-on experience with CRM & marketing tools:
• 
  
• CleverTap
• Google Analytics
• Firebase
• Netcore
• Experience with WhatsApp Business, RCS, Push ecosystems.
• Comfortable with dashboards, data, and analytics.
• Strong stakeholder management skills.
• Good to HaveFintech / Lending / Payments domain exposure.
• Basic SQL / Excel knowledge.
• Understanding of Digital Lending products:
• 
  
• Personal Loans
• Credit Cards
• Business Loans
• Credit Line