Inside Sales Executive

Position Overview

The Inside Lead Generator is responsible for identifying, qualifying, and nurturing potential clients through remote channels. This role focuses on generating high-quality leads that support the sales pipeline, ensuring steady business growth. The position primarily involves prospect research, outbound outreach (calls, emails, LinkedIn), and converting inquiries into sales-qualified opportunities.

F2F INTERVIEWS ON 7TH FEB 2026

Key Responsibilities

1. Lead Research & Identification • Conduct detailed research to identify potential prospects using CRM, LinkedIn, online directories, social platforms, and industry databases. • Segment leads based on industry, geography, buying potential, and decision-making roles. • Maintain and update lead lists regularly.

2. Outbound Lead Generation • Execute daily outbound calling, emailing, and messaging campaigns. • Initiate engaging conversations to introduce products/services. • Follow scripts and frameworks while personalizing communication as required.

3. Lead Qualification • Assess prospect needs, pain points, budgets, and timelines. • Use BANT / CHAMP / GPCT frameworks to qualify leads. • Ensure only relevant, high-intent prospects are passed to the Sales Executives.

4. Inbound Lead Handling • Respond quickly to inbound inquiries from website forms, social media, referrals, and digital campaigns. • Convert curious prospects into warm sales opportunities.

5. Appointment Setting • Schedule product demos, meetings, or follow-up calls for the Business Development / Sales Team. • Ensure calendar coordination and reminders for both teams.

6. CRM & Reporting • Log all interactions into CRM systems accurately (Ican etc.). • Maintain daily/weekly performance reports on leads, conversions, and pipeline status. • Track KPIs like call volume, email responses, lead-to-opportunity rate.

7. Collaboration with Marketing & Sales • Provide feedback to marketing on lead quality, campaign results, and prospect behavior. • Work closely with sales to understand target customer profiles and refine approach. Required Skills & Competencies Communication Skills • Excellent verbal & written communication. • Strong cold-calling confidence. • Ability to handle objections smoothly.

Technical Skills • Proficiency with CRM tools. • Experience with LinkedIn Sales Navigator, email automation platforms, and lead databases. • Basic understanding of sales funnels and digital marketing. Soft Skills • High persistence and resilience. • Strong attention to detail. • Ability to work under targets & deadlines. • Problem-solving and active listening.

Qualifications • Bachelor’s Degree in Business, Marketing, or related field. • 0–3 years of experience in lead generation, inside sales, or telemarketing (freshers with strong communication can apply). • Familiarity with B2B sales preferred.