Marketing Manager

Job Role of Marketing Manager

Objectives of this role

·        Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments

·        Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration

·        Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies

·        Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics

·        Partner with email, performance marketing, and web teams to design, test, and evolve lead-nurturing tactics

Responsibilities

·        Help develop creative briefs and guide creative direction to meet objectives for all advertising and public-­facing communications, including print, digital, and video assets

·        Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels

·        Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support

·        Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads

·        Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly

·        Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets

Required skills and qualifications

·        Proven success in developing marketing plans and campaigns

·        Excellent written and verbal communication skills

·        Strong project management, multitasking, and decision-making skills

·        Metrics-driven marketing mind with eye for creativity

·        Experience with marketing automation and CRM tools

Preferred skills and qualifications

·        Bachelor’s degree (or equivalent) in marketing, business, or related field

·        Proficiency with online marketing and social media strategy

·        Proven success in designing interactive applications and networking platforms

·        Willingness to travel

·        Established contacts in media

interetsed candidate can shared CV on hr.mfg@hybec.net or call 9324960698