Medical Representative (MR)

Key Deliverables:

• Enhance the image and increase prescription and recommendation of the brands:

o Visit targeted doctors in the sector and present the brand’s products and services to increase prescriptions and develop a global approach to the patient

o Promote the brands added value by emphasizing the technical and scientific characteristics of the products and services

o Get to know the environment, the pathologies, the products and the useful communication techniques for promoting the products and services

o Represent the brand/the Division at every contact opportunity with health professionals and ensure they are followed up (congresses, ongoing medical training..)

• Implement the medical visit strategy:

o Respect target coverage, visit frequency and product cycles

o Make systematic use of available promotional tools (sales visit aids, brochures, publications…)

o Use all available digital and physical communication channels to increase message frequency and enhance customisation

o Implement communication techniques to adapt to doctor’s needs and personalise the approach

o Check on the presence and correct distribution of the products within the pharmacies/drugstores situated near to the prescribers

o Ensure synergy with commercial teams to increase sell-out