A. Client Acquisition

● Identify and reach out to potential B2B clients via cold calling, networking, digital channels, and

referrals

● Understand client business needs and propose customised solutions

● Drive conversions and meet monthly acquisition goals

B. Account Management

● Maintain long-term relationships with clients and act as the primary point of contact

● Ensure client satisfaction through timely communication and coordination with internal teams

● Resolve client queries and ensure high levels of retention

C. Upselling & Cross-Selling

● Identify business opportunities within existing accounts

● Recommend upgrades and additional services aligned with client goals

● Increase client lifetime value through strategic sales initiatives

D. Sales Pipeline Management

● Maintain an organised and up-to-date sales pipeline using CRM tools

● Monitor and report on key sales metrics (lead conversion, deal size, time-to-close, etc.)

● Regularly update internal dashboards and maintain accurate sales records