Sales Manager

Job Summary :

The Sales Manager will lead and grow a high-performing B2B sales team focused on

selling IT, cloud, and device management solutions—including Google Workspace,

Okta, ScaleFusion, Microsoft 365, and cybersecurity offerings. The role is responsible

for driving new business acquisition, managing sales operations, overseeing demand

generation, ensuring strong team performance, and expanding the company’s market

presence. The Sales Manager will collaborate closely with internal teams, maintain an

efficient working environment, and play a key role in strategic planning and financial

performance.

Primary Responsibilities

● Maintain an efficient, productive, and harmonious working environment among

employees, managers, and clients.

● Ensure smooth internal and external communication to support organizational

operations.

● Participate in and organize meetings, conferences, and project team activities.

● Adhere to company policies regarding health, safety, and quality management.

● Ensure proper use and care of company equipment and materials.

Key Roles & Responsibilities

1. Sales Strategy, Planning & Execution

● Develop and execute a comprehensive sales strategy for IT, cloud, device

management, and cybersecurity solutions.

● Create and manage a business plan that covers sales targets, revenue growth,

and expense controls.

● Identify, qualify, and close new business opportunities across mid-market and

enterprise segments.

 Penetrate deeper into existing accounts to uncover new revenue opportunities

and product expansion.

● Understand customer needs and align product offerings accordingly.

● Conduct data analysis to track performance, market demand, and sales

efficiency.

2. Sales Team Leadership & Development

● Oversee and direct the work of the Sales Team, ensuring high productivity and

performance.

● Set individual sales targets and monitor progress against planned sales goals.

● Provide ongoing coaching, counselling, motivation, and product knowledge

training.

● Ensure team alignment with CRM hygiene, reporting accuracy, and pipeline

discipline.

Conduct weekly pipeline reviews, sales performance evaluations, and capability

development sessions.

● Demonstrate initiative and ability to manage multiple deadlines and projects.

3. Demand Generation & Marketing Alignment

● Oversee demand generation activities to ensure continuous delivery of qualified

leads.

● Work closely with the marketing team to plan and support campaigns, marketing

events, webinars, and outreach programs.

● Align on lead scoring, funnel metrics, and strategies to improve conversion rates.

● Promote the organization and its product portfolio within the region.

4. Market Expansion & Opportunity Development

● Expand sales opportunities within the region by identifying new prospects and

unexplored segments.

● Maintain a balanced and profitable product mix while meeting sales targets.

● Build and strengthen relationships with OEMs and strategic partners.

● Understand market trends, competitive landscapes, and emerging technologies

to adjust go-to-market strategy.

5. Financial & Operational Management

● Responsible for site-level financials: budgets, forecasting, and monthly P&L

accuracy.

● Participate in strategic and operational planning to develop annual budgets and

business objectives.

● Meet or exceed annual sales plans through disciplined execution.

● Provide accurate and timely weekly, monthly, and quarterly management reports.

● Coordinate with Finance for pricing, discounts, approvals, and financial planning.

6. Customer Relationship Management

● Be the key customer-facing representative for the region.

● Build strong relationships with clients to maintain loyalty and understand evolving

requirements.

● Ensure customer concerns are handled promptly and escalated when required.

● Participate as a point of contact for any emergency situations impacting clients.

7. Cross-functional Collaboration

● Align with Customer Success, Support, Marketing, and Finance teams to ensure

smooth operations and customer experience.

Support implementation of short-term and long-term company plans.

● Coordinate internal resources for client needs, project execution, and escalation

management.

8. Administrative & Compliance

● Ensure proper care of organizational assets, equipment, and materials.

● Maintain compliance with organizational processes, reporting standards, safety

guidelines, and quality protocols.

● Ability to work flexible hours when required.

Qualifications & Skills

● 5+ years of B2B IT or SaaS sales experience, preferably in cloud, cybersecurity,

or device management domains.

● 3+ years of team leadership or managerial experience.

● Strong understanding of:

○ Google Workspace

○ Okta / Identity & Access Management

○ ScaleFusion / MDM-UEM platforms

○ Microsoft 365

○ Cybersecurity products

● Proven experience in meeting and exceeding sales targets.

● Strong analytical, data-driven, and strategic thinking abilities.

● Excellent communication, negotiation, and presentation skills.

● Hands-on experience with CRM tools (Salesforce, Zoho, HubSpot, etc.).

Preferred

● Bachelor’s degree in Business, Marketing, IT, or related field.

● Experience with IT solution providers or cloud service companies.

● Relevant certifications (Google, Microsoft, Okta, cybersecurity certifications).

● Experience managing both sales and demand generation departments.

Key Attributes

● Tech-savvy and able to explain complex IT/cloud concepts clearly.

● Strong leadership abilities with a mentoring mindset.

● Highly organized and customer-focused.

● Results-oriented with a proactive approach.

● Ability to perform under pressure in a fast-paced environment.

● Strong problem-solving and analytical skills.