Sales & Marketing Coordinator

The Marketing Coordinator will support the Business Development and Engineering teams by coordinating marketing campaigns, developing technical proposals/statements of qualifications (SOQs), maintaining company branding, and managing promotional events. The goal is to enhance brand visibility and support revenue growth within the engineering sector. 

Key Responsibilities

1. Proposals & Sales Support (A/E/C Focus)

Proposal Coordination: Assist with preparing, formatting, and producing technical proposals, statements of qualifications (SOQs), and presentations.

Content Management: Update and maintain project descriptions, staff resumes, and corporate experience databases.

Sales Enablement: Support technical teams with marketing collateral, ensuring all materials are current and accurately reflect service offerings. 

2. Digital & Content Marketing

Website/SEO: Manage website content updates, improve SEO rankings, and track website analytics.

Social Media: Create and schedule engaging content on platforms like LinkedIn to increase brand awareness.

Email Campaigns: Develop and execute B2B email marketing campaigns and newsletters. 

3. Market Research & Strategy

Industry Research: Conduct market analysis to identify new business opportunities, client trends, and competitor strategies.

Lead Tracking: Use CRM software to track leads, maintain customer databases, and generate performance reports. 

4. Event Planning & Logistics

Trade Shows: Organize and coordinate participation in industry conferences, webinars, and trade shows.

Logistics: Manage vendor relationships for promotional materials and ensure event logistics run smoothly. 

Required Qualifications & Skills

Education: Bachelor’s degree in Marketing, Communications, Business, or a related field.

Experience: 1–3 years of experience in a marketing or sales support role, preferably in engineering, construction, or the A/E/C industry.

Technical Skills: Proficiency in Microsoft Office (Word, Excel, PowerPoint) and CRM software. Experience with Adobe Creative Suite (InDesign, Photoshop) and content management systems is highly desired.

Communication: Exceptional written and verbal communication skills, with the ability to turn technical information into compelling marketing copy.

Organizational Skills: Strong project management skills, with the ability to manage multiple proposals and campaigns simultaneously under tight deadlines.