Senior Associate

Job Title: Senior Associate – BTL Partner Onboarding

Company: Urban Company

Location: Mumbai

Department: Partner Acquisition

Employment Type: Full-time

Job SummaryWe are looking for a dynamic and result-driven Senior Associate to lead Below-The-Line (BTL) partner onboarding initiatives at Urban Company. The role involves managing a team of Business Development Associates (BDAs), driving partner acquisition through field activities, and ensuring efficient execution of onboarding strategies.

• Key ResponsibilitiesManage and lead a team of 10+ Business Development Associates (BDAs)
• Conduct daily stand-up meetings to review progress, align on goals, and resolve challenges
• Assign daily/weekly/monthly targets to BDAs and track performance
• Identify and allocate target areas for BDAs to conduct partner search and onboarding activities
• Develop and refine effective sales pitches and onboarding strategies for BDAs
• Monitor field activities and provide real-time guidance and support
• Organize and execute BTL activities such as events, campaigns, and field drives to generate leads
• Ensure smooth onboarding of partners and maintain quality standards
• Analyze performance metrics and optimize strategies for better conversion rates
• Coordinate with internal teams for seamless onboarding and partner experience
• Required QualificationsBachelor’s degree in Business, Marketing, or a related field
• 6  months to 1 year  years of experience in field sales, BTL marketing, or partner acquisition
• Experience in team handling and field operations
• Strong leadership and communication skills
• Ability to work in a target-driven, high-pressure environment
• Preferred QualificationsExperience in marketplace platforms or service-based industries
• Strong understanding of local market dynamics
• Prior experience in managing onboarding funnels and conversion tracking
• Key CompetenciesTeam management and leadership
• Target orientation and execution excellence
• Problem-solving and decision-making
• Strong interpersonal and communication skills
• Adaptability and ownership mindset
• Performance MetricsNumber of partners onboarded
• Team target achievement rate
• Conversion rate from lead to onboarding
• Efficiency of BTL campaigns and events
• Team productivity and engagement
• Compensation & BenefitsSalary: ₹40,000 – ₹50,000 per month
• Company-provided laptop
• Medical insurance coverage
• Provident Fund (PF) benefits
• Learning and growth opportunities