SEO Executive

Role Brief: SEO Expert and Organic Traffic ManagerImpact You’ll Make:

• Be the driving force behind CATKing’s organic growth engine.
• Boost search visibility, engagement, and lead generation through data-driven SEO strategies.
• Directly influence the structure, content, and discoverability of CATKing’s marketing website.

What’s in it for You:

• Full ownership of the SEO function, with strong leadership support.
• Hands-on impact with measurable outcomes tied to CATKing’s digital growth.
• Opportunity to work across content, design, tech, and leadership teams, gaining cross-functional exposure.
• Build expertise not just in SEO, but also in education-focused digital marketing.

What You Bring to CATKing:

• Experience: 2–5 years in SEO, ideally within education or ed-tech.
• Expertise: Strong in on-page, off-page, and technical SEO, plus proficiency in tools like Google Analytics, SEMrush, Ahrefs, Screaming Frog.
• Execution Skills: Ability to run audits, keyword research, competitive analysis, and technical improvements.
• CMS Knowledge: Experience with WordPress or similar platforms, working closely with developers.
• Bonus Value: Content writing/editing abilities and YouTube SEO expertise.
• Mindset: Collaborative, analytical, and action-oriented.

Your Role at CATKing:

• Own SEO strategy end-to-end: keyword planning, performance tracking, on-page/off-page optimization, and technical SEO.
• Optimize marketing website pages and layouts to improve both user experience and search rankings.
• Partner with content and design teams to build discoverable, impactful pages.
• Align SEO goals with CATKing’s broader mission of scaling in the ed-tech ecosystem.