Social Media Executive

Job Summary:We are seeking a highly creative and trend-savvy Social Media Manager to lead our brand’s digital voice in the fast-paced world of fashion. The ideal candidate is passionate about fashion, understands audience behavior across platforms, and can create compelling content that drives engagement, community growth, and brand loyalty.

• Key Responsibilities:Develop and execute a tailored social media strategy that reflects the brand’s aesthetic and voice
• Manage day-to-day posting and scheduling across platforms: Instagram, Facebook, Pinterest, TikTok, YouTube, and X (Twitter)
• Plan and execute fashion campaigns, product launches, collection drops, and influencer collaborations
• Create visually appealing and fashion-forward content (reels, stories, carousels, etc.)
• Stay up-to-date with fashion trends, hashtags, and social media algorithms to keep content relevant and engaging
• Collaborate with designers, stylists, photographers, and models for shoots and social media campaigns
• Engage with followers: respond to DMs, comments, and customer queries in a timely and brand-consistent tone
• Track analytics (reach, engagement, follower growth, conversions) and prepare monthly performance reports