Social Media Manager

Core Responsibilities

• Content Strategy & Creation: Developing monthly content calendars and producing engaging posts, reels, and stories that inspire "wanderlust" and align with the brand’s voice.
• Community Engagement: Managing social media accounts, responding to inquiries, and building relationships with followers and influencers.
• Campaign Management: Executing promotional campaigns, travel offers, and giveaways to convert followers into loyal travellers.
• Analytics: Tracking performance metrics like reach and conversion to provide data-driven insights for improvement.
• Public Relations: Crafting and managing communication plans to maintain a consistent brand identity across all media channels.

Key Skills and Qualifications

• Technical Proficiency: Experience with tools like Canva, Adobe Creative Suite, and Meta Business Suite for content design and scheduling.
• Storytelling: Strong writing skills for creating compelling captions and travel-themed copy.
• Industry Knowledge: A deep understanding of travel trends, popular destinations, and digital marketing basics.