Social Media Manager

Job Description – Social Media Manager

Company: Picsurely

Location: Mumbai (Andheri West)

Role Type: Full-time

About PicsurelyPicsurely is a premium wedding photography and cinematography brand, having delivered 1000+ weddings across India and globally. We specialize in capturing luxury and destination weddings with a strong focus on storytelling, aesthetics, and emotions.

Role OverviewWe are looking for a creative and execution-driven Social Media Manager who can own and scale Picsurely’s digital presence, especially on Instagram.

This role is not just about posting content — it is about:

👉 Building a high-quality, premium brand image

👉 Driving engagement and virality

👉 Generating qualified leads through content

• Key Responsibilities1. Content Strategy & PlanningDevelop and execute a monthly content calendar aligned with business goals
• Plan content across:
• Weddings (real work)
• Reels (trending + emotional + cinematic)
• Behind-the-scenes
• Testimonials
• Educational / storytelling content
• Ensure premium, editorial-style brand positioning
• 2. Instagram & Reels ExecutionCreate and manage high-performing reels (trending + original concepts)
• Work closely with editors to:
• Select the right footage
• Maintain pacing, storytelling, and emotional impact
• Ensure consistency in posting and content quality
• 3. Lead Generation & ConversionDrive inbound leads via Instagram
• Optimize:
• Bio, highlights, captions, CTAs
• Manage DM responses and initial client interaction
• Work closely with the sales team to ensure lead conversion
• 4. Content Direction & Shoot InvolvementGuide teams on:
• What to shoot for social media during weddings
• Reels-specific content during live events
• Be involved in conceptualizing content on-ground when required
• 5. Brand BuildingMaintain a consistent premium tone, visual style, and storytelling
• Ensure all content aligns with luxury wedding positioning
• Build a distinct identity vs competitors
• 6. Performance TrackingTrack and improve:
• Engagement rate
• Reach & impressions
• Follower growth
• Lead generation
• Identify what content works and scale it
• 7. Trend & Competitor AnalysisStay updated with:
• Instagram trends
• Wedding industry trends
• Competitor strategies
• Quickly adapt and execute relevant trends
• Key Skills RequiredStrong understanding of Instagram & Reels algorithm
• Good sense of aesthetics, storytelling, and content flow
• Experience in content planning & execution
• Ability to think creatively + strategically
• Basic understanding of video editing & content formats
• Strong communication and coordination skills
• Preferred Experience1–3 years experience in social media / content / creative roles
• Experience in wedding, lifestyle, luxury, or fashion brands is a big plus
• What We Expect (Important)Ownership mindset (not “just posting”)
• Consistency and discipline in execution
• Ability to think like a brand builder, not just a content creator
• Willingness to go beyond defined responsibilities
• Why Join PicsurelyWork with a premium wedding brand
• Opportunity to build a high-impact social media presence
• Creative freedom + real responsibility
• Direct exposure to weddings, shoots, and brand building