Social Media Marketing Executive

Key Responsibilities

1. Social Media Strategy & Planning

• Develop and execute monthly social media content calendars
• Plan campaigns aligned with property launches, inventory, and market trends
• Suggest innovative formats (Reels, walkthroughs, client testimonials, market insights)
• Align content with brand positioning and target buyer segments

2. Content Creation & ProductionPlan and coordinate property shoots (photo + video)

• Shoot content using phone / camera (properties, site visits, team branding, market updates)
• Direct brokers / team members during shoots for natural presentation
• Capture on-ground content from site visits, launches, and events

3. Editing & Creative Execution

• Edit videos for Instagram, YouTube Shorts, LinkedIn and other platforms
• Add captions, transitions, branding elements, and music
• Create static creatives (property highlights, infographics, market data posts)
• Maintain brand consistency across all content

4. Social Media Management

• Post content across platforms (Instagram, YouTube, LinkedIn, Facebook, etc.)
• Write engaging captions and relevant hashtags
• Manage comments, DMs, and lead inquiries (with sales team coordination)
• Maintain posting discipline and platform best practices

5. Marketing & Brand Support

• Support digital marketing campaigns
• Assist in brochure, listing, and presentation creatives
• Coordinate with channel partners/developers for marketing material
• Track competitor social media and suggest improvements

6. Performance Tracking & Reporting

• Track engagement, reach, leads, and conversions
• Submit weekly/monthly performance reports
• Suggest optimization strategies based on analytics

Required Skills: Technical Skills, Strong understanding of Instagram, YouTube, LinkedIn algorithms

• Video editing (CapCut, Premiere Pro, Final Cut or similar)
• Basic graphic design (Canva / Photoshop preferred)
• Smartphone videography + basic camera handling
• Social media scheduling tools knowledge

Soft Skills

• Strong creative thinking
• High ownership and execution ability
• Good communication and coordination skills
• Understanding of luxury / mid-premium real estate audience
• Ability to work in fast-moving sales-driven environment

Preferred Experience 1–4 years in Social Media / Digital Marketing

• Experience in Real Estate / Luxury / Hospitality / Lifestyle brands preferred
• Experience handling on-ground shoots is a strong advantage
• Education - Graduate in Marketing / Media / Mass Communication / Similar (Preferred, not mandatory if skilled)
• Working Style - Field + Office role (Property visits across Mumbai required)
• Fast turnaround environment
• Occasional weekend shoots / launches (with comp-off)

KPIs / Success Metrics

• Lead generation from social media
• Engagement growth
• Content consistency
• Brand visibility in target micro-markets
• Quality and speed of execution

Compensation As per industry standards + performance incentives