Social Media Marketing Executive

Key Responsibilities

1. Social Media Management (Core Role)

Manage platforms like Instagram, Facebook, YouTube, and LinkedIn

Plan and execute daily/weekly posting

Create and maintain a structured content calendar

Ensure consistent brand voice, aesthetics, and engagement

2. Content Planning & Execution

Develop creative, trend-driven, and out-of-the-box content ideas

Write captions, hooks, and CTAs aligned with brand tone

Coordinate with the Graphic Designer for creatives and reels

Stay updated with trends and implement them effectively

3. Lead Generation & Conversion

Generate leads via organic content, DMs, and campaigns

Engage with potential customers and respond to inquiries

Qualify and transfer leads to the sales team efficiently

Track basic lead flow and conversion status

4. Paid Advertising (Meta Ads)

Plan, execute, and optimize Facebook & Instagram Ads

Run campaigns for lead generation, awareness, and conversions

Manage targeting, creatives, budgets, and performance

Continuously test and improve campaign results

5. Performance Tracking & Optimization

Monitor performance of each post and campaign

Track metrics like reach, engagement, CTR, leads, conversions

Identify high-performing content and replicate success

Optimize future content and campaigns based on insights

6. Coordination & Execution

Work closely with design and sales teams

Provide clear briefs and ensure timely execution

Manage multiple campaigns and deadlines efficiently

7. SEO & Digital Growth (Secondary)

Assist in keyword optimization and content discoverability

Support improvements in website quality score and traffic

Key Skills Required

• Strong understanding of social media platforms and trends
• Hands-on experience with Meta Ads Manager
• Creative thinking with a performance-oriented mindset
• Ability to analyze data and make result-driven decisions
• Good communication skills for handling leads and coordination
• Time management and ability to multitask