Technical Sales Manager/Asst. Manager - Electrical Field

Job Description: Sales & Marketing Manager – Electrical Components & SolutionsExperience Required: Minimum 5+ years in Electrical Components & Solutions Sales & Marketing

Role Objective - Own the end-to-end sales cycle of electrical solutions. Build strong client networks, aggressively pursue projects, and deliver consistent target overachievement while expanding the company’s market footprint.

Key Responsibilities

Sales & Revenue Growth

• Achieve and overachieve monthly, quarterly, and annual sales & OB targets.
• Deliver 100%+ order closure rate on assigned projects through aggressive follow-up and specification selling.
• Ensure timely collection of payments and reduce DSO (Days Sales Outstanding).

Project & Client Management

• Maintain a comprehensive list of all electrical consultants, contractors, turnkey contractors, builders, and industrial clients.
• Track all live and upcoming projects in the territory with end-to-end ownership until closure.
• Ensure company solutions are specified in BOQs/tenders and replace competitor specs wherever possible.
• Submit weekly and monthly detailed reports on project funnel, sales pipeline, and competitor insights.

Competitor & Market Intelligence

• Collect competitor pricing, product details, and strategies on every project.
• Provide management with counter-strategies and winning solutions to secure projects.
• Continuously increase project hit ratio MoM by converting competitor-driven opportunities into company wins.

Forecasting & Reporting

• Provide accurate fortnightly/monthly forecasts of OB, sales, and payment collections.
• Present weekly reviews on funnel size, channel growth, and hit ratio improvements.
• Deliver data-driven insights to support management in go-to-market strategies.

Channel Expansion

• Grow channel network month-on-month to expand coverage and penetration.
• Develop and nurture high-performing partners to drive project inflow.
• Review channel and funnel performance monthly with action plans for improvement.

Performance Metrics (KPIs)

• ≥100% achievement of OB & Sales targets every month.
• MoM increase in funnel size and project hit ratio.
• Weekly competitor intelligence reports submitted without fail.
• On-time payment collection as per forecast.
• Channel expansion targets achieved quarterly.

Candidate Profile

• Proven track record of 5+ years in sales & marketing of electrical components/solutions.
• Strong personal network with electrical consultants, contractors, turnkey contractors, builders, and industries.
• Aggressive, target-driven performer with a history of consistent overachievement.
• Excellent skills in specification selling, competitor mapping, and negotiation.
• Open to extensive travel and fieldwork.
• Highly self-motivated, with a win-at-any-cost mindset.