Assistant Manager - Performance Marketing

Job Title: Assistant Manager - Performance Marketing

Experience: 4–8 years

Location: Mumbai (Onsite)

Industry Preference: Lending / FinTech / BFSI

About the Role

We are looking for a data-driven and growth-oriented Assistant Manager – Performance Marketing

to lead our acquisition and retention campaigns across multiple digital channels. The ideal candidate

has hands-on experience managing Google Ads, Meta Ads, Programmatic, Affiliates, RCS, Email,

and SMS marketing - with a proven track record in driving ROI-positive campaigns, preferably in the

lending or BFSI space.

Key Responsibilities

 Own and manage end-to-end performance marketing campaigns across Google Ads, Meta

Ads, Programmatic, and Affiliate networks.

 Plan, execute, and optimize RCS, Email, and SMS campaigns for customer acquisition,

engagement, and retention.

 Drive measurable business impact by scaling loan applications, disbursals, and repeat

engagement.

 Manage performance budgets effectively with a focus on CAC, ROAS, LTV, and funnel

conversions.

 Partner with design and content teams to build compelling ad creatives and communication

flows.

 Collaborate with product, tech, and analytics teams to set up robust tracking, attribution,

and reporting frameworks.

 Explore and onboard new marketing channels, partners, and tools to enhance acquisition

strategies.

 Stay updated on lending industry trends, compliance requirements, and digital marketing

innovations.

Requirements

 4–8 years of hands-on performance marketing experience, preferably in the lending / BFSI

/ FinTech industry.

 Strong expertise in Google Ads, Meta Ads, Programmatic platforms, and Affiliate networks.

 Working knowledge of RCS, Email, and SMS platforms with proven results in engagement

and conversions.