Identifying and pursuing new business opportunities, often working closely with sales, marketing, and client service teams to drive growth and revenue. They contribute to overall business development strategy by finding leads, building relationships, and understanding customer needs. 

Key Responsibilities:

• Lead Generation: Identifying potential clients, market segments, and industries for business expansion. 
• Relationship Building: Establishing and maintaining relationships with clients and partners. 
• Market Research: Analyzing market data, customer feedback, and industry trends to identify growth opportunities. 
• Sales Support: Working with sales teams to qualify leads and close deals. 
• Communication: Using various channels (email, phone, social media, etc.) to communicate with potential clients and partners. 
• Collaboration: Working with other teams (sales, marketing, client services) to achieve business development goals. 
• Strategic Planning: Supporting the development of business development strategies and initiatives. 
• Data Management: Maintaining databases of prospects, customers, and partners. 

Skills:

• Strong Communication Skills: Effective written and verbal communication, presentation skills. 
• Analytical and Problem-Solving Skills: Ability to analyze data, identify trends, and solve problems. 
• Relationship-Building Skills: Ability to establish and maintain strong relationships with clients and partners. 
• Sales Skills: Understanding of the sales process and techniques. 
• Marketing Skills: Knowledge of digital marketing strategies and tactics. 
• Adaptability and Proactiveness: Ability to adapt to changing priorities and take initiative. 

Example: A Business Development Associate In a digital marketing agency might identify a new client in the healthcare industry, research their needs, develop a digital marketing strategy tailored to their goals, and then work with the sales team to pitch the proposal and close the dea