Digital Marketing Executive

We are looking for a results-driven Digital Marketing Executive with NGO experience or equivalent social-impact marketing experience. The ideal candidate should be skilled in Google Ads, Facebook/Meta Ads, SEO, and also capable of writing engaging content for social media and blogs to support awareness and fundraising initiatives.

Key Responsibilities

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• Plan, execute, and optimize Google Ads (Search, Display, Ad Grants) and Facebook/Instagram ad campaigns

• Create and manage donation-focused, lead-generation, and awareness campaigns

• Conduct competitor analysis to identify gaps, trends, and growth opportunities

• Perform SEO optimization (on-page, technical, and off-page)

• Carry out keyword research, audience targeting, and campaign structuring

• Write and optimize content for social media posts, blogs, and campaign landing pages

• Ensure content aligns with SEO, brand voice, and NGO objectives

• Track and analyze performance using Google Analytics, Search Console, Meta Ads Manager

• Optimize ad budgets and improve ROI through continuous testing

• Collaborate with designers and stakeholders for creatives and content planning

• Prepare regular performance and insight reports

Required Skills & Qualifications

• NGO experience or equivalent experience in social-impact, fundraising, or cause-driven marketing

• Strong hands-on expertise in Google Ads (certification preferred)

• Proven experience with Facebook/Meta Ads Manager

• Solid understanding of SEO best practices

• Strong content writing skills for social media and blogs

• Experience with conversion tracking, pixels, and donation funnels

• Data-driven mindset with strong analytical skills

• Preferred QualificationsExperience with Google Ad Grants

• Prior experience in fundraising or donation campaigns

• Basic knowledge of CRO and email marketing

Why Join Us

• Work on meaningful, impact-driven campaigns

• Opportunity to own end-to-end digital marketing initiatives

• Growth-oriented and mission-focused work environment