Digital Marketing Executive

Roles & Responsibilities- Digital Marketing Executive

      Company: Ananta Moulds Pvt Ltd

1. Digital Marketing & Online Promotion

• Manage and promote the company’s website, LinkedIn, Facebook, and other social media platforms.

• Create and post technical content, product images, and videos related to moulds, caps, and closures.

• Plan and execute digital marketing campaigns to generate leads from plastic, packaging, and FMCG industries.

• Work on SEO (Search Engine Optimization) to improve Google ranking for mould manufacturing keywords.

• Run Google Ads and social media advertisements to attract potential buyers.

• Monitor website traffic and campaign performance using Google Analytics and marketing tools.

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2. Lead Generation

• Generate B2B leads from platforms like:

o LinkedIn

o IndiaMART

o TradeIndia

o Alibaba

o Google search

• Maintain a lead database of potential customers in the packaging and plastic manufacturing industry.

• Coordinate with the sales team for quotation and technical discussions.

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3. Telemarketing & Client Communication

• Make outbound calls to potential clients to introduce company products and services.

• Follow up with existing and new leads regarding mould requirements and inquiries.

• Explain company capabilities such as:

o Cap & closure mould manufacturing

o Injection mould solutions

o Custom mould design

• Schedule meetings or product presentations with interested clients.

• Maintain records of all calls, inquiries, and customer feedback.

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4. Email Marketing

• Send product catalogues, company profiles, and promotional emails to prospects.

• Conduct email campaigns for new mould designs or services.

• Maintain and update the client email database.

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5. Market Research

• Research new industries and companies that require plastic moulds.

• Analyze competitor marketing strategies and market trends.

• Identify new business opportunities in domestic and international markets.

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6. Customer Relationship Management

• Maintain regular communication with existing clients.

• Ensure customer satisfaction and repeat business.

• Maintain proper records in CRM or Excel lead tracker.

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7. Reporting

• Prepare weekly or monthly reports on:

o Leads generated

o Calls made

o Conversions

o Marketing campaign results

• Share performance reports with management.

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✅ Key Skills Required

• Digital Marketing (SEO, Social Media, Google Ads)

• Telemarketing & Communication

• Lead Generation

• B2B Marketing

• Email Marketing

• CRM & Data Management