Digital Marketing Executive

                Job Description: Digital Lead Generation Executive

We are seeking a dynamic and results-driven Digital Lead Generation Executive to spearhead our online customer acquisition efforts. This role is responsible for developing, executing, and optimizing digital strategies to generate high-quality leads that fuel business growth. The ideal candidate will combine analytical skills, creativity, and a deep understanding of digital marketing channels to deliver measurable outcomes.

Key Responsibilities

           Strategy & Planning

 - Develop and implement lead generation strategies aligned with business objectives.

 - Identify target audiences and create segmentation frameworks for effective outreach.

 - Collaborate with sales and marketing teams to align lead generation with conversion goals.

          Campaign Execution

 - Manage paid and organic campaigns across platforms (Google Ads, Facebook, LinkedIn, Instagram, etc.).

 - Optimize landing pages, forms, and funnels to maximize lead capture.

 - Execute email marketing, drip campaigns, and remarketing initiatives.

        Analytics & Reporting

 - Track, measure, and report on lead generation KPIs (CPL, CTR, conversion rates, ROI).

 - Use tools like Google Analytics, CRM systems, and marketing automation platforms to monitor performance.

 - Provide insights and recommendations for continuous improvement.

       Content & Engagement

 - Collaborate with content creators to design compelling ads, blogs, and social media posts.

 - Ensure messaging is consistent, engaging, and tailored to audience segments.

 - Leverage SEO and keyword research to drive inbound traffic.

      Team & Vendor Management (Manager Level)

 - Lead and mentor a team of executives or interns.

 - Coordinate with external agencies/vendors for campaign execution.

 - Ensure compliance with industry regulations and company policies.

    Qualifications

- Bachelor’s degree in Marketing, Business, or related field (MBA preferred for Manager role).

- 2–5 years of experience in digital marketing, lead generation, or performance marketing.

- Strong knowledge of PPC, SEO, social media advertising, and email marketing.

- Hands-on experience with CRM tools (HubSpot, Salesforce, Zoho) and automation platforms.

- Analytical mind set with proficiency in Google Analytics, Excel, and reporting dashboards.

- Excellent communication, project management, and problem-solving skills.

   Key Competencies

- Strategic thinker with a data-driven approach.

- Creative and innovative in campaign design.

- Strong collaboration and stakeholder management skills.

- Ability to thrive in a fast-paced, results-oriented environment.

SHIFT TIMING:

 Monday to Friday - 9am to 6pm

 Saturday - 10am to 4pm

 Sunday fixed off

JOB LOCATION: SANPADA